Cuir A Paris to be renamed
France

Published:September, 2014

Premiere Vision the new owners of Cuir A Paris announced that they would be changing the name of the show in 2015. They will also rename all its other six shows under the Premiere Vision Paris brand.

The new name of Cuir A Paris is going to be Premiere Vision Leather. Other events will also be renamed:
Expofil becomes Premiere Vision Yarns
Premiere Vision becomes Premiere Vision Fabrics
Indigo becomes Premiere Vision Designs
Modamont becomes Premiere Vision Accessories
ZOOM becomes Premiere Vision Manufacturing
The whole event name Premiere Vision Pluriel will change its name to "Premiere Vision Paris". The idea of the rebranding is to strengthen the shows international appeal and make it more efficient for visitor traffic between shows. The show organisers also say that it will also streamline the readability of the Premiere Vision brands.